Netafim And The Groundwater Foundation Release 30 by 30 Mobile Water Tracking App To Promote Water Conservation And Education
New App Encourages All Water Users To Take Action to Reduce Their Water Usage By 30 Gallons For 30 Days
FOR IMMEDIATE RELEASE
Contact: Will Ostedt/Stefan Pollack
The Pollack PR Marketing Group
LINCOLN, NE and FRESNO, CA (August 17, 2015) – Netafim USA, (Netafim) the leader in drip irrigation technology, in partnership with The Groundwater Foundation (The Foundation) and support from the Nebraska Environmental Trust, announced today a groundbreaking interactive mobile app that aims to educate users on how much water they are using in their everyday activities and challenge them to find ways to conserve at least 30 gallons of water in 30 days.
Aptly named “30 by 30,” the app was just released today and developed to provide a simple, intuitive measurement tool for users of all ages to gain a better understanding of how much water they use daily and how small changes can deliver a major impact in the face of drought conditions across the country. The app is available for download now in the Apple Store and Google Play.
30 by 30 allows users to track their daily water usage with a few simple taps of a finger. Users can select from a menu of common water-using activities, such as brushing teeth, showering or watering lawns, and the app will calculate the approximate number of gallons of water used for each activity. After reaching certain milestones, users will be able to earn one of three badges: the Ripple Creator, the Hydro Hero and the Groundwater Defender. Challenging users to take steps to reduce their overall water usage, the free app keeps track of all activity inputs in a giant droplet-shaped chart on the homepage.
With the average American using 100 gallons of water a day, Netafim and The Groundwater Foundation have launched a contest in conjunction with its 30th anniversary that will run from September 1st to 30th where users will be encouraged to compete with their Facebook friends and Twitter followers and challenge their friends and colleagues to participate in the 30 by 30 competition. Users who log their water usage every day in September will be entered to win prizes.
“The challenge of changing the public mindset when it comes to water conservation, has always been the inability to directly relate each consumer’s personal activities to water use. This app goes a long way towards educating consumers about how the choices we make in our daily lives can have a radical impact on their overall water use, and in turn have a ripple effect for the water situation,” says Ze’ev Barylka, Marketing Director for Netafim USA. “Partnering with The Groundwater Foundation was a natural fit for Netafim, and we are excited to be a part of the development of this great tool that has the ability to truly impact the way we all think about our own water use.”
Now in its 30th year, The Groundwater Foundation is a leader in its innovative approaches to educating people and inspiring action to ensure sustainable, clean groundwater for future generations through community-based programs. “We are excited to be at a point where technology enables us to demonstrate the power each person has when it comes to conserving Earth’s most precious resource,” said Jane Griffin, President of The Groundwater Foundation. “We tend to think that sustainability issues are someone else’s problem to deal with, but the reality is that water conservation is a paramount issue that requires that everyone of us makes changes to our daily lives. This app is a great tool for connecting the dots between daily habits and the preservation of water for future generations.”
The 30 by 30 app along with visuals, badges, logos and screen shots are available for download by visiting http://www.groundwater.org/action/home/30by30.html.
ABOUT NETAFIM USA
Netafim USA, based in Fresno, CA, develops and manufactures drip irrigation systems for agriculture, landscape & turf, greenhouse & nursery, mining and wastewater. Netafim offers an extensive range of irrigation solutions including driplines, filters, sprinklers, valves, water meters and automation equipment for complete dripline system installations. For more information, go to www.netafimusa.com.
ABOUT THE GROUNDWATER FOUNDATION
The Groundwater Foundation is a non-profit organization based in Lincoln, NE with a mission to educate people and inspire action to ensure clean, sustainable groundwater for future generations. Since its inception in 1985, the Foundation has offered various educational programming for youth and adults. To learn more, visit www.groundwater.org.